Huahai Shunda｜Luncheon Meat Series

Project: Huahai Shunda/Luncheon Meat Series Packaging Design
Services: Packaging Design
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To differentiate our luncheon meat packaging in a market dominated by “red, white, and blue” colors, we opted for a bold, innovative approach. Instead of following traditional design norms, we introduced a vibrant color palette with strong contrasts, which creates a striking visual impact and helps our product stand out on the shelves.

A key feature of our design is a centrally positioned golden square frame that elegantly highlights the product name, adding a touch of luxury and sophistication to the packaging. This design element not only enhances brand recognition but also elevates the perceived value of the product.

To further entice consumers, we’ve incorporated high-quality, real-life images of the product, prominently showcasing its rich meat content. This appetizing visual, combined with the emphasis on premium ingredients, reinforces the product’s appeal, making it more memorable and desirable to potential buyers.