Luciole Cosmetics

LUCIOLE COSMETICS

Creating a standout brand in the competitive world of cosmetics and challenging industry giants is no small feat. For Luciole Cosmetics, however, this was a thrilling challenge that we embraced with passion. Our journey began with the creation of a brand name, “Luciole,” inspired by the promise of an illuminating range designed to restore your skin’s natural radiance. The logo, thoughtfully crafted, combines the image of a firefly with the precious drops of serum applied to the face, while the typography artfully arranges each letter to evoke the delicate flutter of a nocturnal swarm.

The poetic universe of Luciole transports us to a delicate and dreamy dimension, perfectly reflecting the brand’s essence. We took the lead in every aspect of the brand’s development, from naming to crafting its visual identity, including 3D modeling and motion design. For this innovative premium skincare line, we designed packaging that truly captures the brand’s sophisticated and refined world. A key feature of this packaging is the embossed firefly on the product lids and secondary boxes—a symbol of light and radiance, representing the transformative effects of the range when applied at night.

Our holistic approach ensured that every element, from the visual identity to the packaging design, worked in harmony to create a brand that not only stands out but also resonates deeply with its audience.