Iconic Halwa Package Identity

Reimagining Tamil Nadu’s beloved Halwa, we transformed Twin Town’s packaging strategy by seamlessly blending contemporary design with rich cultural narrative. This innovative approach yielded distinctive, scalable packaging and brand assets, refreshing the brand’s identity while honoring its heritage and appealing to a broader audience.

About
Twin Town is a harmonious blend of ‘Tradition’ and ‘Taste’. It is a beloved sweet brand from Tirunelveli, that strives to provide a sweet escape from the rush of modern life through its authentic, delicious, and traditionally crafted sweets, particularly famous for Halwa, reconnecting you to the rich heritage of India’s sweetest city.

Problems to Solve

• Low Brand Differentiation:
  Twin Town’s Halwa lacks distinctiveness in a crowded market.
• Insufficient Brand Personality:
  Packaging fails to convey Twin Town Halwa’s modern and vibrant brand identity.
• Growth Constrained by Packaging:
  Outdated design limits Twin Town Halwa’s market expansion.

Design Journey: Weaving Tirunelveli’s Culture and Heritage

Our design journey took us beyond the ingredients, delving into the heart of Tirunelveli. We crafted a distinctive visual story, intertwining common ingredients across flavors and the city’s iconic landmarks.

Symbolism and Storytelling

• Arulmigu Nellaiyappar Temple: Establishes Twin Town’s Tirunelveli roots, paying homage to the city’s rich heritage.
• South Indian Girl in Traditional Dhavani: Embodies the brand’s roots, conveying traditional values, warmth, and personalized touch in every halwa serving.
• Peacock (Lord Muruga’s Vahana): Integral to Twin Town’s identity, honoring Hotel Nellai Saravana Bhava’s legacy and its namesake deity.

Ingredient Icons: These ingredient icons are intricately woven around the package design, creating a unique border that showcases the authentic ingredients and cultural significance.

• Deepam/Lamp: Symbolizing warmth and tradition.
• Raisins: Representing sweetness and flavor.
• Sunflower Oil: Embodying growth and nourishment.
• Milk Sugar Ghee: Highlighting main ingredients.
• Chopped Nuts: Adding texture and crunch.
• Saffron: Representing luxury and heritage.