This branding project draws inspiration from ancient Egyptian art, with a focus on plants, the Nile River, and the lotus flower. These elements are central to Egyptian culture and perfume production, as plants provided the oils used to create high-quality fragrances. The packaging incorporates Art Deco elements for a modern twist.
The logo and patterns feature symbolic motifs related to these themes, such as the lotus flower, the Nile River, and various plants. The color palette reflects the opulence and spirituality of ancient Egypt. Royal blue, a color associated with temples and divinity, symbolizes the sacred nature of the Nile River. Golden yellow, inspired by oil and the sun, evokes the warmth and richness of the perfumes.