FRUTY

CONCEPTUAL PACKAGING DESIGN
FRUIT JUICE ICE CREAM FRUTY

Creating the right identity and aesthetics for your brand is a fundamental part of any product. The design of a product contributes significantly to our purchasing decision. Because good design always conveys an image and a benefit. If you want your product to stand out today, you need character and must communicate your idea clearly and well.

As with this packaging, my commissions very often involve combining illustration and design.

As a graphic designer and illustrator, everything comes from a single source: the individual elements interlock in the best possible way and create a coherent design aesthetic for your product.

My aim is to emphasize each project in its own individual way and thus make it visible, successful and tangible. This is also the case here:

Conceptual packaging design FRUTY water ice in three fruity flavors:

Fancy a refreshing taste explosion?

Conceptual packaging design FRUTY water ice in three fruity flavors:

Fancy a refreshing taste explosion?

Here comes FRUTY – fruity & natural fruit ice on a stick – the perfect, healthy refreshment for hot days!

You can see a conceptual packaging design for the strawberry, lemon and cherry flavors.

Made from 100% natural ingredients – a healthy refreshment with a real explosion of flavor thanks to concentrated fruit juices, making it a real summer treat without a guilty conscience!

The design therefore shows the product itself in the form of a photorealistic image of ice cream in a generous and striking way. In the background, the fruits illustrated in flat style provide the flavor reference in lively abundance, playing around the ice cream star. The result is an eye-catching look that is reduced to the essentials and creates a lively and striking desire for a healthy and very fruity refreshment.