Hiotissa | Souma from Chios

We created the visual identity for Hiotissa, the first official bottled souma from Chios island, Greece. Souma is a traditional alcoholic drink made from dried figs and until now was distilled in small batches in homemade distilleries.

Working closely with the distillery owner Christos, we developed an identity based on various local traditional elements.

Starting with the logotype and inspired from a local artist we modified our font to have the characteristic long “tails” on the vertical strokes. As a result, we got an elegant tall logotype filled with history without being stricked.

Then we worked on the label, trying to apply the traditional technique of lace and embroidery. To go a step further, we choose a special paper that can change its opacity at a certain temperature, so that we can imitate the laces holes.

The overall typography and layout is a blend of traditional and modern elements, with various print techniques we added extra value to a premium product.

Last we created a custom cap, inspired by the hats of the traditional suits that had the characteristic concave shape.