Limited-edition Mid-Autumn Festival souvenirs

“Young and Unaware of the Moon” Mid-Autumn Limited Gift Box
Collaborators: Wuming Brand / Donglai Tea / Bai Bing Yuan
Service: Packaging Design
Awards: MUSE Gold Award, C-IDEA Best Team of the Year, Pentawards Nomination

Inspired by the poem “Young and Unaware of the Moon,” this limited-edition Mid-Autumn gift box connects the nostalgia of childhood with the art of traditional craftsmanship. It’s more than a taste—it’s a return to the simpler, treasured moments of life.

For the first time, Wuming Brand collaborates with the century-old names of “Bai Bing Yuan” and “Donglai Tea” to bring you an experience rich with history and tradition. This gift box, filled with delicate pastries and aromatic tea, invites you to step away from the hustle of adulthood and reconnect with your roots.

A Journey of Taste and Tradition

In a world where memories fade and traditions shift, certain things remain constant, becoming all the more precious. Bai Bing Yuan and Donglai Tea represent this perseverance—a dedication not to conservatism, but to craftsmanship.

Bai Bing Yuan has been crafting fine pastries since 1930, handed down through three generations. Known as a custodian of Fujian pastry culture, each “Shangzhen Gift Cake” offers a perfect balance of flavors and texture, evoking cherished Mid-Autumn memories with each bite.

Donglai Famous Tea, established in 1858 and passed down through five generations, is famed for its jasmine tea. Their “Jasmine Dragon Pearl” follows an ancient 180-day tea-making process, preserving the fragrant essence of jasmine blossoms. Each sip transports you through time, into the heart of Fuzhou’s tea culture.

Rediscovering Simplicity

As the moon symbolizes reunion, so does this box—an homage to familial bonds and shared moments. With the theme “Unknown Moon,” the design represents invisible yet enduring connections between loved ones. When the moon is full, reunion is near.

Box Design: Upper and lower lid box
Materials: British GFSmith Noble Black Cardboard—the world’s purest black paper
Outer Box: Mounted special paper with gray board, hot stamping in black gold, matte gold, red gold, and embossing
Inner Box: Double-layer special paper, hot stamping in black gold and matte gold, with embossing
Instructions: Hot stamping on white paper, black gold, and matte gold

A perfect harmony of tradition and elegance, this packaging reflects the enduring quality of two heritage brands, brought together to celebrate reunion and cherished memories.