As the oldest wine in China, most of the current products on the market have packaging that is either too traditional, or imitates sake or Japanese whiskey, or seeks novelty without considering its profound traditional culture. So what we need to solve is how to inherit traditional culture and combine it with modern aesthetics, while making highly recognizable and unique packaging. We make modern adjustments based on the classic traditional bottle shape to make it more concise, smooth and unique. We use traditional colors and simple ancient book-style layout combined with modern expressions of ancient paintings to give the entire packaging a strong oriental charm, while also fitting the current aesthetics and being more differentiated.
Yellow Rice Wine is one of the oldest wines in the world. It originates from China and is unique to China. It is a brewed wine and is one of the three ancient wines in the world along with beer and wine.