Welcome to Issue #125 of Packaging of the World! This month, we’ve handpicked the top ten posts that truly showcase the pinnacle of creativity and design—you won’t want to miss these remarkable works.
These designs are creating a buzz on social media. Follow us on Instagram, Facebook, and Pinterest to see why they’re capturing everyone’s attention. From industry veterans to rising stars, these packaging innovations are leaving a lasting impact.
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Maníball Peanut Butter Tequila designed by Holy Studio
The design of Manìball peanut butter tequila reflects a playful and adventurous spirit, merging bold cultural elements from Mexico and the U.S. The label features a lively squirrel illustration, which symbolizes the energy and quirky nature of the product, perfectly encapsulating the brand’s fusion of tequila and peanut butter. The vibrant colors and dynamic typography create a sense of excitement, inviting consumers to partake in a fun, unique drinking experience.
Bee It designed by Rewot
The “Save the Bees” cosmetics line by Bee it employs a bold, eye-catching design that aligns with its mission of sustainability and bee conservation. The packaging features vibrant colors like red, yellow, and blue, chosen for their striking visual impact and association with vitality and biodiversity. The prominent placement of the “Save the Bees” message emphasizes the brand’s core mission, effectively communicating its environmental commitment at first glance.
Dyro Gin designed by Durante Associati
DYRO GIN’s packaging design elegantly embodies its Italian heritage and the handcrafted nature of its product. The label features detailed botanical illustrations rendered on foil, creating a luxurious visual effect that conveys the gin’s natural ingredients and artisanal quality.
Aquatica designed by CF Napa Brand Design
Aquatica Gin’s packaging design beautifully captures the essence of California and the allure of the Pacific Ocean, blending both craftsmanship and storytelling. The custom light aqua-blue bottle hue evokes the ocean, while the unique bottle shape distinguishes it within the gin category. The back of the bottle features a debossed California Pacific Coast ocean floor topography, adding depth and visual intrigue when viewed through the front, effectively connecting the product to its coastal inspiration. The custom closure, resembling a boat tie-off, and the use of linear topographic map lines further enhance the nautical theme.
&Peabody Spirits designed by Black Squid Design
The redesigned packaging for &Peabody Spirits, formerly Magpie Distilling, embodies a bold shift from a conservative local focus to an urban and adventurous identity. The vibrant design features striking, colorful illustrations that reflect each product’s unique ingredients and flavors, creating a sense of creative exploration and celebration. Multi-colored foils and distinctive bottle shapes with lively, color-coded toppers further enhance shelf presence, ensuring the brand stands out in a market dominated by minimalism.
AMIN nuts designed by SUJEH branding group
The packaging design for AMIN by SUJEH Branding Group draws inspiration from Iranian heritage, emphasizing authenticity and cultural storytelling. The packaging features characters resembling high-ranking officials from the Qajar era, each associated with a specific type of nut and its region of origin. These illustrations not only add a touch of whimsy but also reinforce the brand’s longstanding legacy, making each package a tribute to Iranian history.
Transitoria Tequila designed by Hi estudio
The packaging design for TRANSITORIA tequila embodies a modern and minimalist approach, breaking away from traditional tequila aesthetics. The bottle’s disruptive design, from its shape to its cap, is carefully crafted to reflect the brand’s commitment to both consistency and innovation. The clean lines and understated elegance of the bottle evoke a sense of contemporary luxury, aligning with the brand’s philosophy of creating a balanced and iconic tequila.
Loco Loco designed by Tried and True
The packaging design for Loco Loco, developed for United Fisheries, brings a burst of vibrant, Mexican-inspired street food culture to life. With a playful and energetic visual identity, the branding uses bold colors, dynamic typography, and lively illustrations that evoke the essence of authentic street cuisine.
Maker’s Mark Limited Edition designed by Simple Studio
The redesigned packaging concept for Maker’s Mark whisky captures the brand’s iconic artisan spirit by eliminating the traditional label and stamping the brand directly onto the wax seal. This approach emphasizes craftsmanship and uniqueness, reflecting Maker’s Mark’s identity where each bottle stands apart. The minimalist design highlights the tactile experience, drawing attention to the signature wax as both a functional and branding element.
Thresh & Winnow designed by Dando Projects
The branding and design for Thresh & Winnow premium spirits elegantly reflect its commitment to quality and organic origins. The custom glass bottle showcases a bespoke logo that embodies the essence of craftsmanship and authenticity, aligning with the brand’s narrative of using 100% organic grains from the Midwest. The design is both robust and refined, mirroring the whiskey’s flavor profile, which features complex aromas and a warm, inviting character.