Chatora – Artisanal Jam

Design Brief – Choose a packaging area based on “local products” from the varied environments of the Indianscape. Identify its scope to be proposed to fulfil the aspiration of a specific target audience and its ability to generate unique value advantage against the competition.

Problem Statement : Decline in the Relevance of Traditional Desi Flavours.

Brand Positioning Statement : For
Millennials and NRIs seeking to reconnect with nostalgic flavors

Chatora 
is a premium organic jam brand, That offers
authentic, traditional Indian flavors like kairi nimbu and jamun in a luxurious, modern form. So that customers
can experience the true essence of their childhood favorites, made with care and premium ingredients, creating a delicious bridge between nostalgia and sophistication. Because it
is rooted in heritage, quality, and authenticity, Chatora brings the taste of home and tradition to every jar..

Chatora in an artisanal jam company that is bringing the traditional flavours of your childhood like Jhakas Jamun, Natkhat Nimbu and Karari Kairi back to your everyday meals. Striving to preserve our roots in a world that is rapidly moving to globalization, chatora uses traditional processes and simple natural ingredients. Produced in small batches that are made to order, we avoid using preservatives, artificial dyes and flavours, bringing the chatpata taste of childhood nostalgia to the tip of your fingers without compromising on ingredients.