Cofrico Coffee

Cofrico is a special brand of coffee which gathers the best beans from Africa in three different flavours: arabica, robusta and liberica. The brand manages to cover an entire continent and make connections with local farmers while offering the customer easy choices when it comes to taste and preference. The colors and patterns were inspired from traditional african clothing with a modern twist which sympathises with the hipster consumer.

The project goal was to design a memorable identity, using bold elements, that would make the products stand out on the shelves of coffee shops and specialty stores.  The logo is simple yet chic and manages to blend with the brutalist pattern. The squares create uniformity making the brand versatile in any medium. The main audience is men and women between the ages 20-40, who want to experiment with new flavours, have a desire to be unique and follow a minimalist lifestyle.