Glorious Gaming

The packaging design for Glorious, an American gaming peripherals brand based in Dallas, Texas, was crafted with an entirely distinct approach from competitors. Glorious embraced clean, illustrated designs to convey authenticity, a sense of premium quality, and sophistication. This approach set Glorious apart in the market, building a unique brand identity.

Glorious has grown rapidly from a startup to a 200-person company with eight-figure annual revenue. This growth was strongly supported by the quality of its packaging, which mirrors the high standards of its products and sets ideal expectations for new consumers, strengthening brand loyalty and adding a memorable, premium feel to every purchase.

Glorious offers an extensive range of over 300 SKUs, featuring flagship products like ultralight gaming mice and modular mechanical keyboards that enable complete customization for performance and aesthetics. Accessories such as colorful keycaps, knobs, cables, and switches allow gamers to create unique battlestations. Their packaging clearly distinguishes between essential and premium tiers: essential products utilize a split black-and-white design, while premium items showcase a sophisticated black background with a UV halo. These art directions align with consumer experience and differentiate Glorious from competitors.

Today, Glorious stands as a leader in the gaming peripherals market, competing closely with industry giants like Logitech G, Razer, and SteelSeries. Their innovative design approach and high-quality packaging continue to fuel their reputation and success.