Global project encompassing branding, naming, strategy, packaging design, art direction, and brand activation for a new line of premium, organic EVOO blends sourced from thousand-year-old olive trees in Spain.
This design embodies refined distinctiveness with a sense of responsibility—elegant but understated. It evokes pleasure and well-being by merging historical depth with contemporary appeal. The packaging draws inspiration from old clay cans and olive wood, creating a three-dimensional language that expresses freedom and pleasure, capturing the essence of modern design.
Born from the earth and shaped by time, this product champions patience, slow living, and permanence. It’s the result of a dialogue between tradition and innovation, aiming to offer a sustainable, valuable experience in the present. With roots in the ancient olive groves, this EVOO celebrates excellence, naturalness, and well-being, embracing creativity while honoring heritage. It believes in honest pleasure—a pure and unapologetic enjoyment. Ideal for those who find beauty in imperfection and treasure the extraordinary in the simple things.