I GOT NATURAL POWER | Fish paste snack series

Project: I GOT NATURAL POWER / Fish Paste Snack Series Packaging
Service: Packaging Design

The focus of this packaging design is to ensure the product stands out on the highly competitive snack shelf, maximizing visibility and enhancing purchase appeal.

To achieve this, we’ve utilized a unique combination of custom-shaped bags and high-contrast colors to create a distinct visual identity that sets it apart from competitors. To further entice consumers, we incorporated shading illustrations and realistic imagery tailored to each product variant, evoking appetite and building an engaging atmosphere that draws attention at the point of sale.

For a premium look and feel, the packaging employs transparent aluminum combined with selective white filling technology, adding depth and a tactile quality that elevates the product’s perceived value.

Materials and Process: Aluminum bag printing with partial transparent aluminum and selective white filling