Koukoumiao｜Walnut Duo Nut Bar Packaging

Project: Koukoumiao / Walnut Duo Nut Bar Packaging
Service: Packaging Design
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Healthy eating is one of the current important consumption trends. Walnut Duo Nut Bar is an innovative baked product developed for consumers with health needs. In order to help the brand quickly promote the product, we conducted a full range of product positioning and matched it with a visual strategy.

Through product background and production research, we found that the product has significantly improved the ingredient composition and addition amount compared with similar baked products on the market, and it brings a better eating experience and is full of ingredients. After in-depth communication between the two teams, the product was finally positioned as: “Walnut Duo” Nut Energy Bar, with “Walnut Duo” directly conveying the core value point of “Walnut Adds More”.

In order to match the “Walnut Duo” product strategy, we have also made many innovations in packaging vision. The process of “nylon film + partial window opening + inner printing + hot stamping” is used to enhance the sense of quality, and the raw material particles are embellished in the window opening part to echo the product itself and enhance the appetite.

At the same time, we created icons around the core selling point of “nuts and dried fruits added ≥ 30%”, further enhancing the product value and delivering a high-quality baking experience of “what you see is what you get” to consumers. This helped “Walnut Duo” to receive a huge response as soon as it was launched at the Food and Drinks Fair and was widely praised by consumers.