MABA x Mapko

CHALLENGE/ Creation of a packaging tribute to human bonds.

DESIGN/  Over the years, we meet many people, but it is those who mark a turning point in our lives that really stick in our memories. These relationships not only shape our character, but also enrich our professional and personal experience.

One of the most endearing ways of paying tribute to those who have left a mark on our lives is through nicknames. These affectionate nicknames are much more than just nicknames; they are symbols of trust and closeness. They often arise from shared anecdotes, distinctive traits or significant moments that encapsulate the essence of a relationship.

In work environments, where collaboration and collegiality are key, nicknames can create a sense of belonging. These names become the key to an internal language that reflects the shared history and bonds forged on a day-to-day basis. Celebrating these people through nicknames is not only an act of affection, but also a way of acknowledging their influence on our development.

The heart is a symbol of genuine togetherness. On the back, all members of the studio are named with their respective nicknames:

1. Bea, although her full name is Beatriz, we all call her Bea.
2. Migue is the affectionate nickname we use to refer to Miguel.
3. Rodrigo, is the happy soul of the company, our vitamin person, that’s why his name contains a smiley, as a metaphor for his radiant personality.
4. Belenchu, when he arrived there was already another Belen, so instead of Belen 2, belenchu (a Spanishisation of the number 2), which has more punch.
5. Pedro Pedro ♫… another happy soul of the company, the famous song of the raccoon Pedro perfectly reflects his vitality & good vibes.
6. Joseeeee has become my way of calling him, as his position is far from mine; I always had to shout ‘Joseeeee’ for him to hear me if I needed help, and that’s how I remember him, someone willing to help, the senior that any junior would want to have.
7. Magic Tati, it’s simple, Tatiana (our Moldavian fav) has magic in her hands, and takes illustrations to another level.
8. Copitu is the company mascot, a playful white bunny that brightens up our days.
9. Finally, Ricardo is our Italian senior; as seniors are respected, we simply call him Ricardo.

WHAT’S UNIQUE?/ A tribute to genuine human connections.