SEASONS 果之味

Rationale
The “SEASONS” fruit noodle packaging combines traditional Chinese art with modern design, highlighting its handcrafted quality to appeal to health-conscious consumers. As you unbox this delightful product, you’ll discover three wholesome fruit flavors, each paired with informative graphics detailing the noodle-making journey. This captivating packaging not only emphasizes skillful craftsmanship but also aligns with the contemporary wellness trend, making it the perfect choice for consumers who value both heritage and health in their food choices.

Problem
There is a growing demand for fruit noodles among vegetarians and health-conscious individuals, but limited availability in the market.

Target Audience
Vegetarian & Health-conscious individual