Tony Dog : London Dry Gin

Studio Boam

Experimental creative studio specializing in the drinks, wines and spirits sector.

Tony Dog

An extraordinary gin that captures the flavors of a vibrant sunset with the earthy, crisp taste of juniper berries, the refreshing zing of Italian lemon and orange, delicate rose petals from Romania, and a hint of exotic spices inspired by the Far East. Each sip evokes a journey through diverse landscapes and cultures, a blend that bridges continents and creates a unique tasting experience.

The story of Tony Dog

Tony, a magnificent Gordon Setter known for his boundless passion for hunting, came from the East. Cassy, another equally striking Gordon Setter with a similar love for the wild, hailed from the West. Through twists of fate, they crossed paths in Central Europe, in vast, untamed meadows where the grass grows thick and wild. There, beneath open skies and surrounded by nature’s splendor, they met. In that instant, a profound friendship was born, uniting them with an unbreakable bond. Together, they ventured into the fields, sharing an instinctive passion and rediscovering ancient memories as they tracked pheasants with tireless energy and joy.

A balanced graphic composition

Much like the flavors infused in Tony Dog gin, the visual presentation is artfully balanced and meticulously designed. The label, divided into two parts, mirrors the gin’s story: the upper section illustrates a lively hunting scene, bringing to life the spirit and heritage of the hunt, while the lower section contains the technical details of the spirit, a nod to precision and craftsmanship. With rich, saturated colors and modern, contemporary styling, the label stands out, perfectly embodying the unique blend within. This design harmonizes tradition with innovation, offering an eye-catching appeal that enhances the story behind each bottle.

 

Studio Boam

Experimental creative studio specializing in the drinks, wines and spirits sector.
Credits:
Creative director: Andy Migevant
Creative director: Alexandre Arzuman
Graphic designer: Lucie Thomas
Illustration: Emma Wos
Graphic designer: Pauline Laboria
Client:
Ginzee Distileria