Cuffee

(Slogan: “make coffee anywhere”)

The Product

• Cuffee is an innovative brand of instant coffee cubes that combine the rich, authentic flavors of coffee. Featuring flavors like Macchiato, Espresso, Cappuccino, and Latte, these coffee cubes provide a quick and convenient way to enjoy a delicious coffee anytime, anywhere. Simply drop a cube into hot water or milk, stir, and in just 30 seconds you have a freshly brewed café-quality coffee beverage.

Value Proposition

• Cuffee aim to redefine the coffee experience by offering a practical, portable, and flavorful alternative to traditional drinks. We want people to enjoy the authentic flavors of their favorite coffee shop beverages, even when they’re on the go.

Brand Experience

• Fun and Modern Branding: The vibrant, colorful packaging of Cuffee reflects the fresh, premium quality of the product. The sleek cube design and bold flavor labeling create an appealing, contemporary visual identity.

Creative Recipes

• Suggestions to enhance the coffee cubes, such as adding a splash of milk, a drizzle of caramel, or a sprinkle of cinnamon, promoting a varied and delightful coffee experience.

Marketing Campaign

• Hashtag: #CuffeeBreak – Encouraging consumers to share their creative coffee cube combinations and favorite ways to enjoy Cuffee on social media.

Interactive Promotions

• Periodic social media challenges where followers can suggest new flavor ideas or unique recipe pairings for a chance to win prizes.

With Cuffee, a delicious and convenient caffeine boost is always within reach, helping you stay energized and conquer your day!!!