HoTea

The product in question is a packaging concept for tea-flavored honey sticks. The idea behind this product is to transform honey into a versatile dressing or condiment that can enhance salads and a variety of other foods. But why stop at plain honey? By adding a flavorful twist, I’ve infused it with the taste of tea, creating a delightful combination that’s both innovative and delicious. To provide options for different preferences, I developed four flavors: Green Tea, Chamomile Tea, Black Tea, and Lemongrass Tea. Each flavor is crafted to complement various dishes, allowing you to choose the one that suits your meal best.

For the logo, I wanted something simple yet meaningful. I began by selecting a font that resonated with the product’s identity. Then, I focused on making one letter stand out to emphasize the product’s unique characteristics. The letter “T” became my choice because it bridges the two core elements of the product—honey and tea. To highlight this connection, I outlined the “T” and added a steamy design, giving it the appearance of hot tea. This subtle detail ties the branding together while evoking a warm, inviting, and comforting feel.

As for the packaging, I opted for a hexagonal shape to mimic the natural structure of honeycombs, reinforcing the honey theme. With four flavors in the lineup, I assigned each one its own distinct color to make them easily recognizable and visually appealing. The design incorporates informative elements: one side features a description of the product, while another showcases the other flavors available. This approach makes the packaging both functional and engaging, helping to tell the product’s story while providing useful, consumer-friendly information.

This thoughtful design combines visual appeal, practicality, and storytelling to create a distinctive, memorable, and effective packaging solution. Since it is a biological brand, I also wanted the package to transmit that idea.