Santa Skin

Santa Skin won the prestigious ‘Prime Honors’ award at HP Digital Print’s Challenge Your Agency contest. A project born from the collaboration with Sunskin, a reference brand in the world of tattooing, famous for the handcrafted production of high quality machines.

A bold example of how aesthetics and functionality can merge to redefine the boundaries of digital printing, thanks to the use of HP special inks in the labels and packaging categories.

It is with the packaging that this project reaches its highest level of innovation, with the pioneering use of HP Indigo ElectroInk Invisible, used for the first time in digital printing on flexible packaging. This solution opens up new creative possibilities in packaging design and introduces unique experiences, resulting in revolutionary marketing strategies that will offer companies extraordinary growth opportunities.

It was an ambitious challenge, which Sunskin embraced enthusiastically, turning it into an opportunity to express its cutting-edge vision. The result is the launch of limited edition packaging dedicated to two exclusive Wireless Tattoo Pen models, supported by a campaign that defies conventions with a fresh and innovative approach in the traditional tattoo industry.

Thanks to the integration of NFC technology into the packaging, customers will have access to a landing page that, in addition to presenting the tattoo pens’ features, will offer exclusive and engaging content, guiding them towards a correct and conscious use of the product.

The launch of the Santa Skin campaign will offer a unique experience, integrating the physical and digital worlds, with the aim of raising customers’ awareness of the importance of not only achieving an exceptional aesthetic result, but also ensuring optimal protection for healthy skin.

We’re just getting started! The launch of Sunskin’s Santa Skin campaign is just around the corner, and we are excited to see this project take shape. Tattoo lovers and industry experts, get ready for something extraordinary! Stay tuned.