Zhai Xiaolu | Banana Chips Series

Project: Zhai Xiaolu / Banana Chips Series Packaging
Service: Packaging Design
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As a banana chip product in the snack sub-category, the mainstream consumer group is young consumers, so we use a youthful and tense packaging visual to enhance the appeal to the target group.

The overall design is based on “comic impact lines”, using highly saturated colors to enhance the packaging’s jumpiness on the shelf level, and using explosive stickers to display product selling points such as “thin, fragrant and crispy”, further enhancing the impact, strengthening the value output, and helping the product improve the terminal visual grasp. And by stacking the transition between banana raw materials and banana chips in the center of the layout, the quality of the raw materials is conveyed and the picture level is enhanced.