Rare

India

The name Juju phonetically implies a high-energy & playful experience. The brand identity is a nod to Mexican visual culture, to connect the guest with the origin-country for our hero spirit.

We draw inspiration from the aztec patterns symbolising the culture which inspires Juju chefs, the blue agave plant from which tequila is made, and the light-hearted Ozomahtli monkey symbol. The brand also has an ever-growing library of visual elements which can be used for the brand communication.

For Juju’s hot sauce packaging, we embraced a bold and vibrant color palette to reflect the fiery spirit of the sauces inside. The design blends the vibrant, street-food energy of Mumbai with the rich intensity of Mexican cuisine. The names “Bombay Taco Truck” and “Scorpion Sting” were brought to life through a dynamic combination of colors and character-driven visuals, with chili peppers playfully illustrated as the central figures. These elements capture the unique flavor fusion, balancing the Indian and Mexican heat tolerance in a visually striking way, making the packaging as unforgettable as the sauces themselves.

 

Rare

India
Client:
Juju