Success, growth and your product flying off the shelf is great. But it’s never a good feeling when you realize your POPularity has outgrown your branding.
As Live Love Pop began selling to larger retailers, they needed to evolve their brand identity into something bold, modern and energetic that would really make their health-conscious snacks, well, pop.
We assessed their logo and packaging to determine what elements were key to brand recognition. We opted to maintain the general package architecture while creating a more bold, vibrant, modern logo and offering a visual story that was as compelling as the company’s mission.
The result of our collaboration was a revitalized brand identity and packaging design that truly captured the essence of Live Love Pop. The new look is bold, colorful and modern, standing out on store shelves and catching the eye of shoppers.





