A client was referred to us with only one brief we want to create a kid’s wear brand and its packaging for 0 days – 14 years boys and girls both
the challenge was finding the name appropriate for the big segment they were catering to, hence we came up with MOFABA
MO- mother
FA- father
BA- baby
Taking two letters each MOFABA was developed into a brand that focuses on the partnership in parenting and the main thing of how a baby is formed by equals of mother and father. In the identity we’ve incorporated the concept of origami, which is a global paper folding activity that helps kids focus and also helps with their cognitive development.
Each part of the packaging can be used in some or other creative ways.







