A client was referred to us with only one brief we want to create a kid’s wear brand and its packaging  for 0 days – 14 years boys and girls both

the challenge was finding the name appropriate for the big segment they were catering to, hence we came up with MOFABA

MO- mother

FA- father

BA- baby

Taking two letters each MOFABA was developed into a brand that focuses on the partnership in parenting and the main thing of how a baby is formed by equals of mother and father. In the identity we’ve incorporated the concept of origami, which is a global paper folding activity that helps kids focus and also helps with their cognitive development.

Each part of the packaging can be used in some or other creative ways.

 

shreya mittal

Credits:
Creative Director and graphic designer : shreya mittal
Client:
Padma and Ashish Sahay