Goody – PASTA BOOM

We have designed a vibrant and colorful packaging branding for Goody & Co., a well-established Saudi Arabian company. The goal was to create an eye-catching and energetic design for their instant pasta line that reflects the brand’s lively personality. The packaging combines bold, lively colors with dynamic patterns to appeal to modern consumers who seek both convenience and fun. The design emphasizes the ease and excitement of enjoying a quick, delicious meal while reinforcing Goody & Co.’s commitment to quality and innovation. The vibrant visuals aim to stand out on the shelf, making the product instantly recognizable and appealing to a broad audience.

Say hello to PASTA BOOM, the flavor-packed sub-brand from Goody Co. Saudi Arabia that’s here to shake up the pasta aisle. This isn’t your nonna’s pasta it’s pasta with a pop, a twist, and a BOOM of personality in every pack.

Crafted for adventurous eaters and bold taste buds, PASTA BOOM brings a playful explosion of flavor and form. Each product is inspired by its unique pasta shape from twisty fusilli to curvy elbows and the packaging? It’s a visual feast. Illustrated designs bring the pasta to life, turning each pack into a vibrant character with its own attitude and story.

More than just pasta, it’s a celebration of creativity, culture, and the joy of food all wrapped up in bold colors, irresistible flavors, and a brand voice that doesn’t whisper. It shouts: BOOM!