Yonghui Farm｜4K Sweet Watermelon

Project: Yonghui Farm / 4K Sweet Watermelon
Service: Packaging Design
Channel: Supermarket
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This is a fruit outer box packaging we created for Yonghui’s own brand, 【Yonghui Farm】. Considering the actual usage scenarios, the outer box design needs to take into account the multiple needs of terminal display and sales scenarios.

The color matching of the packaging is inspired by the red and green colors of the watermelon body. The overall part adopts a creative splicing design of ab surfaces. The a surface shows the surface quality and freshness of the watermelon in green, and the b surface interprets the appetite of the watermelon inside. When displayed on the same side, it can bring a larger terminal display surface; stacking on different sides can bring a stronger terminal jump with red and green contrast, meet the different display needs of selling points, and form a sharp contrast with other categories of fruit stacking boxes.

In the display and refinement of information, we creatively integrate the traditional “hawking form” into the packaging, so that the product can be hawked by itself without a shopping guide, quickly attract consumers, and form sales conversion. The relevant auxiliary selling points are displayed in a grid layout on the packaging in a graded manner to enhance the sense of quality.