Guaporé Alimentos

The project we developed for Guaporé’s Polenta and Cuscuz was created with the aim of evoking tradition and rural life, while also bringing a refined and elegant aesthetic. The packaging was designed to reflect the roots of artisanal production and the authentic character of corn, valuing the culinary legacy associated with these typical dishes.

The predominant color in the packaging is yellow, in direct reference to the main ingredient, corn, which unites both flours. The vibrant yellow tone conveys warmth, freshness, and naturalness, in addition to creating an immediate connection with the raw material, making the packaging easily identifiable by the consumer. This yellow background is complemented by graphic elements that refer to rural life, such as photos and subtle illustrations of rural landscapes, corn plantations, and details that evoke the simplicity and comfort of rural life.

At the same time, the project balances this rustic inspiration with a touch of sophistication. Elegant typography and minimalist details in colors such as white, green, and earth tones are used to convey the product’s refinement. The layout is clean and modern, without sacrificing tradition, which gives the packaging a visual appeal that attracts both consumers who value the cultural and historical aspect and those who seek a high-quality product with added value.

The result is a design that honors the heritage of traditional dishes such as polenta and cuscuz, with packaging that stands out on the shelves for its combination of color, history, and sophistication, reinforcing Guaporé’s brand identity as synonymous with tradition and excellence.