Nouvré cosmetics

A primary consideration for the packaging of Nouvré was to provide an enjoyable unpacking experience in a glueless box. The packaging consists of two parts. The detachable top combines two different area patterns in the brand colours, which refer to the solidifying and liquefying properties of the soap, and contains information about the product. When the top is removed, the solid colour associated with the product is displayed and the bottom opens to reveal the soap fitting into the mould. Inside the bottom section are clear and useful tips for use. In addition to the six liquid-free products, the brand has created a premium product with a more streamlined packaging, while keeping the same box design.