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	<title>Packaging Of The World | The Edison Agency | Activity</title>
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				<title>The Edison Agency wrote a new post</title>
				<link>https://packagingoftheworld.com/?p=395698</link>
				<pubDate>Wed, 22 Apr 2026 10:39:24 +0800</pubDate>

									<content:encoded><![CDATA[<p><strong><a href="https://packagingoftheworld.com/project-update/superpop-from-cinema-staple-to-category-disruptor" rel="nofollow ugc">Superpop: From cinema staple to category disruptor</a></strong><a href="https://packagingoftheworld.com/project-update/superpop-from-cinema-staple-to-category-disruptor" rel="nofollow ugc"><img loading="lazy" src="http://packagingoftheworld.com/wp-content/uploads/2026/04/04-Superpop-The-Edison-Agency-World-Brand-Design-scaled-e1776854371631.jpeg" /></a> Movietime popcorn had been a leader behind the scenes for decades, supplying cinemas <a href="https://packagingoftheworld.com/project-update/superpop-from-cinema-staple-to-category-disruptor" rel="nofollow ugc"><span>[&hellip;]</span></a></p>
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				<title>The Edison Agency wrote a new post</title>
				<link>https://packagingoftheworld.com/?p=391156</link>
				<pubDate>Tue, 31 Mar 2026 02:03:40 +0800</pubDate>

									<content:encoded><![CDATA[<p><strong><a href="https://packagingoftheworld.com/project-update/snackbrands-kettle-ridge-cut" rel="nofollow ugc">Snackbrands + Kettle Ridge Cut</a></strong><a href="https://packagingoftheworld.com/project-update/snackbrands-kettle-ridge-cut" rel="nofollow ugc"><img loading="lazy" src="http://packagingoftheworld.com/wp-content/uploads/2026/03/00_snackbrands-kettle-ridge-cut-thumbnail-edison-agency-e1774944721352.jpg" /></a> Reigniting snacking with street-food swagger.  Kettle® set out to shake up the crinkle chip aisle with Ridge <a href="https://packagingoftheworld.com/project-update/snackbrands-kettle-ridge-cut" rel="nofollow ugc"><span>[&hellip;]</span></a></p>
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				<title>The Edison Agency wrote a new post</title>
				<link>https://packagingoftheworld.com/?p=391146</link>
				<pubDate>Tue, 31 Mar 2026 01:55:41 +0800</pubDate>

									<content:encoded><![CDATA[<p><strong><a href="https://packagingoftheworld.com/project-update/snackbrands-kettle-master-brand" rel="nofollow ugc">Snackbrands + Kettle Master Brand</a></strong><a href="https://packagingoftheworld.com/project-update/snackbrands-kettle-master-brand" rel="nofollow ugc"><img loading="lazy" src="http://packagingoftheworld.com/wp-content/uploads/2026/03/00_Kettle_Chips_Hero-Tile_Edison-Agency-e1774944703204.jpeg" /></a> The Art of Slow. The Power of Storytelling.  At Kettle®, tradition isn’t just remembered—it’s revere <a href="https://packagingoftheworld.com/project-update/snackbrands-kettle-master-brand" rel="nofollow ugc"><span>[&hellip;]</span></a></p>
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				<title>The Edison Agency wrote a new post</title>
				<link>https://packagingoftheworld.com/?p=391492</link>
				<pubDate>Tue, 31 Mar 2026 01:38:03 +0800</pubDate>

									<content:encoded><![CDATA[<p><strong><a href="https://packagingoftheworld.com/project-update/simplot-birds-eye-masterbrand" rel="nofollow ugc">Simplot + Birds Eye Masterbrand</a></strong><a href="https://packagingoftheworld.com/project-update/simplot-birds-eye-masterbrand" rel="nofollow ugc"><img loading="lazy" src="http://packagingoftheworld.com/wp-content/uploads/2026/03/00-Simplot-BirdsEye-Hero-The-Edison-Agency-1-e1774944689926.jpeg" /></a> Bringing Clarity to the Freezer: A Bold New Era for Birds Eye  Birds Eye has long held a special place in <a href="https://packagingoftheworld.com/project-update/simplot-birds-eye-masterbrand" rel="nofollow ugc"><span>[&hellip;]</span></a></p>
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				<title>The Edison Agency wrote a new post</title>
				<link>https://packagingoftheworld.com/?p=391482</link>
				<pubDate>Tue, 31 Mar 2026 00:33:10 +0800</pubDate>

									<content:encoded><![CDATA[<p><strong><a href="https://packagingoftheworld.com/project-update/simplot-deli-masterbrand-range" rel="nofollow ugc">Simplot + Deli Masterbrand Range</a></strong><a href="https://packagingoftheworld.com/project-update/simplot-deli-masterbrand-range" rel="nofollow ugc"><img loading="lazy" src="http://packagingoftheworld.com/wp-content/uploads/2026/03/01-Simplot-BirdsEye-Deliange-The-Edison-Agency-scaled-1-e1774944673565.jpg" /></a> Evolving Birds Eye Deli for today’s freezer-door decision makers.  Birds Eye is a brand generation of A <a href="https://packagingoftheworld.com/project-update/simplot-deli-masterbrand-range" rel="nofollow ugc"><span>[&hellip;]</span></a></p>
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				<title>The Edison Agency wrote a new post</title>
				<link>https://packagingoftheworld.com/?p=387297</link>
				<pubDate>Thu, 12 Mar 2026 05:01:29 +0800</pubDate>

									<content:encoded><![CDATA[<p><strong><a href="https://packagingoftheworld.com/project-update/chen-foods-macaroni-and-cheese-range" rel="nofollow ugc">Chen Foods + Macaroni and Cheese Range</a></strong><a href="https://packagingoftheworld.com/project-update/chen-foods-macaroni-and-cheese-range" rel="nofollow ugc"><img loading="lazy" src="http://packagingoftheworld.com/wp-content/uploads/2026/03/EdisonAgency_MrChens_MacaroniRange_POTW5-1-scaled-e1773297366414.jpg" /></a> Mr Chen’s has entered the Mac &amp; Cheese aisle with a bold new Asian-inspired range that brings s <a href="https://packagingoftheworld.com/project-update/chen-foods-macaroni-and-cheese-range" rel="nofollow ugc"><span>[&hellip;]</span></a></p>
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				<title>The Edison Agency wrote a new post</title>
				<link>https://packagingoftheworld.com/?p=387303</link>
				<pubDate>Thu, 12 Mar 2026 02:04:55 +0800</pubDate>

									<content:encoded><![CDATA[<p><strong><a href="https://packagingoftheworld.com/project-update/snackbrands-ccs-pepperoni" rel="nofollow ugc">Snackbrands + CC&#039;s Pepperoni</a></strong><a href="https://packagingoftheworld.com/project-update/snackbrands-ccs-pepperoni" rel="nofollow ugc"><img loading="lazy" src="http://packagingoftheworld.com/wp-content/uploads/2026/03/EdisonAgency_CCs_Pepperoni_POTW-02-1-scaled-e1773297204850.jpg" /></a> CC’s Cheesy Pepperoni Pizza crashes into the chip aisle with louder flavour, brighter attitude and a pack that r <a href="https://packagingoftheworld.com/project-update/snackbrands-ccs-pepperoni" rel="nofollow ugc"><span>[&hellip;]</span></a></p>
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				<title>The Edison Agency wrote a new post</title>
				<link>https://packagingoftheworld.com/?p=385189</link>
				<pubDate>Tue, 03 Mar 2026 01:08:50 +0800</pubDate>

									<content:encoded><![CDATA[<p><strong><a href="https://packagingoftheworld.com/project-update/nestle-nesquik-cereal-bars" rel="nofollow ugc">Nestlé + Nesquik Cereal Bars</a></strong><a href="https://packagingoftheworld.com/project-update/nestle-nesquik-cereal-bars" rel="nofollow ugc"><img loading="lazy" src="http://packagingoftheworld.com/wp-content/uploads/2026/03/1-NesquikCerealBar-POTW-1-scaled-e1772523908356.jpg" /></a> Transforming a family favourite into a playful, better-for-you snack.  Nesquik is a brand kids know and love &#8211; <a href="https://packagingoftheworld.com/project-update/nestle-nesquik-cereal-bars" rel="nofollow ugc"><span>[&hellip;]</span></a></p>
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				<title>The Edison Agency wrote a new post</title>
				<link>https://packagingoftheworld.com/?p=382230</link>
				<pubDate>Fri, 20 Feb 2026 02:40:29 +0800</pubDate>

									<content:encoded><![CDATA[<p><strong><a href="https://packagingoftheworld.com/project-update/kettle-firemasters-2" rel="nofollow ugc">Kettle Firemasters</a></strong><a href="https://packagingoftheworld.com/project-update/kettle-firemasters-2" rel="nofollow ugc"><img loading="lazy" src="http://packagingoftheworld.com/wp-content/uploads/2026/02/1-Firemasters-world-brand-design-e1771577586108.jpg" /></a> Born from a hunger for bold flavours and primal storytelling, Kettle Firemasters turns up the heat, redefining the <a href="https://packagingoftheworld.com/project-update/kettle-firemasters-2" rel="nofollow ugc"><span>[&hellip;]</span></a></p>
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				<title>The Edison Agency wrote a new post</title>
				<link>https://packagingoftheworld.com/?p=382238</link>
				<pubDate>Fri, 20 Feb 2026 00:43:40 +0800</pubDate>

									<content:encoded><![CDATA[<p><strong><a href="https://packagingoftheworld.com/project-update/nestle-rtec-evolution" rel="nofollow ugc">Nestlé + RTEC Evolution</a></strong><a href="https://packagingoftheworld.com/project-update/nestle-rtec-evolution" rel="nofollow ugc"><img loading="lazy" src="http://packagingoftheworld.com/wp-content/uploads/2026/02/1-UT-RTEC-packaging-of-the-world-1-e1771577476253.jpg" /></a> Extending Nestlé CPW’s award‑winning Uncle Tobys masterbrand was about more than a refresh. It was about making the <a href="https://packagingoftheworld.com/project-update/nestle-rtec-evolution" rel="nofollow ugc"><span>[&hellip;]</span></a></p>
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				<title>The Edison Agency&#039;s profile was updated</title>
				<link>https://packagingoftheworld.com/activity/p/35005</link>
				<pubDate>Wed, 15 Oct 2025 06:07:00 +0800</pubDate>

				
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				<title>The Edison Agency changed their profile picture</title>
				<link>https://packagingoftheworld.com/activity/p/35001</link>
				<pubDate>Wed, 15 Oct 2025 05:20:41 +0800</pubDate>

				
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