REM Halawa Bar

Halawa Bar is one of REM (Rashidi El Mizan)’s products. REM was established in Cairo in 1889, providing sesame-based products. It is the absolute market leader in Halawa, and Tehina categories.

Halawa Bar consumption occasions:
Halawa is considered to be the fuel of the day and is largely consumed during breakfast. Mothers give great importance to their kids’ breakfast and it should include Halawa.

Halawa is consumed as:

• • Breakfast: A key breakfast for Egyptian households, healthy energy provider to start the day.
  • Snack: Halawa is consumed as a snack mainly OOH on long days.
  • Before workout: Halawa is perceived as a rich source of nutrition before work-out.
  • Energy booster: while studying.
  • Dinner: self-reward after a long day.

MARKETING OBJECTIVES:
Enhance brand image, using the sachet as a medium to deliver a daily message to the consumer reflecting the brand attributes and positioning.

We tried to apply a more interactive packaging design that interacts with the consumers to highlight the USPs of REM Halawa Bar as an energy booster, giving it a modern colorful look with artistic illustrations to grab the consumer’s attention and pick the suitable Halava bar that suits his/her mood or action.