Neolea

Design: Luminous Design Group
Location: Greece
Project Type: Produced
Client: Neolea
Product Launch Location: Global

Neolea is an extra virgin olive oil that is made out of Koroneiki olives, characterized by an extremely delicate and aromatic effect. We were commissioned to design the new container for the 250ml package, in a way that enhances the series of brand’s products and re-establishes its image to a wider audience.

While striving for maximum effectiveness, we stayed faithful to the brand’s strong design identity. By redefining the existing information, we highlighted the brand’s wordmark as the leading element of communication. We believe that every product narrates its distinctive story, and in order to create a complete visual identity for it, we designed a box that echoes the shape of the logo and organically incorporates the container, hence intensifying the dynamic culinary experience this olive oil represents.