Curator’s
Picks

The lettering below "OTRA" is the detail worth sitting with. At first read it almost resists legibility, but that tension is the point. It pulls from the physical properties of the distillate and translates them into something typographic, which is a harder idea to execute than it sounds. The numbered hang tag also does quiet work here: it reframes what could have been a small-batch limitation into a reason to seek it out. The constraint becomes the selling point.