MayoV

ABOUT

This project presents a bold and playful approach to vegan food packaging. We were invited to develop a visual identity for a new line of vegan mayonnaises aimed at a young, conscious, and diverse audience. Our concept? To create a system that celebrates fun, friendship, and plant-based living through characters and color.

SOLUTION

We designed eight unique characters, each representing a different vegetable ingredient, stylized with expressive vector illustrations and androgynous features to reflect inclusivity and modernity. Their dynamic eyes and vibrant colors visually narrate social interaction, evoking the spirit of sharing and connection. The labels combine friendly visual elements with contrasting typography that adds a personal, handwritten feel—capturing the spontaneity of hanging out with friends. Additional pictograms and thoughtful color pairings help identify flavors quickly while enhancing shelf impact.

RESULT

The result is a memorable visual experience that feels fresh, approachable, and relevant. These labels stand out with bold personality, turning everyday condiments into lifestyle symbols for a generation that values flavor, health, and empathy. A design that speaks with flavor and feeling—because eating well should also be fun.