The purpose of this academic project was to develop an original kit which includes a range of tea-related products, such as tea plants, tea bags, dehydrated fruits, honey, biscuits, cinnamon and even an infuser ball. The packaging was exclusively designed and adapted to each one of the products, grouped in the most optimal way possible in the kit box.
The values of the Roku brand are quality, health and respect for the environment, represented by its typography and colors. As for the packaging, both the technical part (geometry and materials) as well as the graphic part (reticles and composition) have been devised.
This is a preview of our project that shows some of the red tea kit products (Aka), but we have also designed the black tea kit (Kuro) and the green tea kit (Midori), which are available in our Behance page (see profile).