Flare
Flare is a brand that elevates the everyday experience of wearing and owning sunglasses. The packaging for sunglasses is often uninspiring and dull, contradictory to the naturally stylish nature of the accessory.
Besides the connotation of light, the name ‘Flare’ is alternatively play on the word ‘Flair’ which is associated with stylishness. Flare reimagines the packaging for sunglasses in a new light, complete with a distinguishing visual and a style guide.
