Kleanicure

THE CLIENT
LABIO’s extensive research, accumulated expertise, and cutting-edge technology focuses on creating high-efficiency ingredients to solve various skin issues. Targeting the Indonesian market, LABIO has launched a new brand, KLEANICURE, that leverages its technical excellence, and offers specialized and scientifically backed solutions for skin improvement.

THE OBJECTIVE
KLEANICURE is dedicated to solving acne problems at their root, with the goal of helping customers achieve their ideal skin condition. The brand has been carefully designed to meet the specific needs and environmental factors affecting Indonesian consumers, aiming to provide them with the highest level of satisfaction. Beyond typical skincare, KLEANICURE embodies the essence of “derma-cosmetic,” focused on skin health, and offers Indonesian customers a trustworthy, science-based skincare solution.

THE SOLUTION
YNL Design sought to convey the professionalism and credibility of the K-bio science research lab intuitively by showcasing the value of these high-efficacy products through a premium brand image.

The main brand color, purple, reinforces an innovative and luxurious impression, helping the brand approach Indonesian consumers as a premium derma-cosmetic option. Inspired by beakers and lab settings, the logotype and details emphasize a scientific and reliable brand identity.

The hexagonal shape, used as the brand’s signature motif, symbolizes a precise and scientific approach. The form also represents the stable structure of perfect skin health, while visually illustrating an organized and integrated skin solution to inspire confidence in customers.