Three Squirrels | Ehime Orange Gift Box Design

Project: Three Squirrels / Ehime Orange Gift Box
Service: Packaging Design
Channel: Offline

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In the packaging design of the “Three Squirrels · Ehime Jelly Orange” product, we started from the consumer’s perspective, quickly conveying the product’s value by exploring the freshness and quality of the fruit.

In this design, we prominently featured “Ehime No. 38” as the primary identifier of the premium variety, establishing its high-end genetic identity. The design uses a real photo of half-cut fruit as the main visual element, directly presenting the “thin-skinned and tender” texture. The glistening, plump fruit pieces and the juicy goodness strongly stimulate the taste buds, further enhancing the product’s freshness and hydration. Meanwhile, the word “fresh” is presented as an icon in the lower left corner, strongly echoing the “24-hour freshness” positioning, not only strengthening brand memorability but also immediately conveying the core value of “freshness.”

Through the presentation of appetite and the dual reinforcement of quality trust, the design successfully and quickly establishes a cognitive advantage in the consumer scenario, powerfully supporting the product’s high-end positioning and brand value.