The Holiday Detox Pack

January 1st marks the start of Dry January, but coming off of the heaviest drinking season of the year, going cold turkey can be difficult. So, in collaboration with Lake of Bays Brewing Co., we created a six-pack of beers to ease people into it—one for each day between Christmas and New Year’s, each with one less point of alcohol percentage than the last.

Designed to ease the shift from holiday indulgence to sobriety, The Holiday Detox Pack features six beers stepping down from 5% to 0%—transforming the path from drinking in excess to moderation into a simple, rewarding ritual. We partnered with Lake of Bays Brewing Co. to frame self-control as a positive progression, making alcohol‑free living more approachable, intuitive, and achievable.

The design centres on the product’s defining feature: the decreasing alcohol volume. Each can features a custom numeral treatment that reflects changing levels of clarity, from day one to day six. The numbers begin blurred and gradually sharpen, culminating in a fully crisp mark on the non‑alcoholic beer—visually reinforcing the journey toward balance and clarity.