Chido Lager

ABOUT
CHIDO is a modern Mexican lager with real lime zest, created for easy-going, social moments. Built around the idea “LIME IN”, the brand turns a simple product benefit into a clear point of difference: no lime wedge needed. The challenge was to create a lager brand that felt bold, joyful and culturally distinctive, while still being simple enough to live confidently in pubs, retail and everyday social occasions.

SOLUTION
The identity draws from traditional Mexican hand-painted sign lettering found across storefronts, market stalls and cantina walls, translating that warmth and character into a contemporary beer brand. A flowing red script wordmark sits against a vivid lime-yellow background, creating immediate shelf impact and a strong connection to the product’s lime-led proposition. A small chip in the logo’s swoosh adds a subtle handmade imperfection, keeping the mark human rather than overly polished.

RESULT
The result is a distinctive brand world that brings colour, warmth and movement into a lager category often dominated by muted craft cues or minimal modernist design. Across packaging, point-of-sale, guidelines and launch assets, CHIDO feels bright, confident and instantly recognisable — a beer with the energy of a street party and the clarity to stand out in mainstream spaces.