GQ Lab

GQ Lab is a high-quality probiotics brand that incorporates Ildong Pharmaceutical’s 80 years of lactobacillus technology. Make your day healthy by systematically managing your gQ (gut quotient) every day. As an expensive product, a premium image was realized, and the essence of the brand was clarified as an intestinal health function centered on Posticbiotics. In addition, a sense of unity was maintained throughout the entire lineup, focusing on the brand identity and design system. We worked on building about 40+ alpha plans, designs, and color strategies. In this process, we focused on GQ Lab’s unique essence so that you can experience the core properties of trustworthy lactic acid bacteria and intestinal health.