MUMO — The Playful Soap Dish

MUMO is a silicone soap dish shaped like a stylized cow udder, made to sit on the central divider of a double kitchen sink. An open oval bowl holds the bar soap. Below it, the body flows into four rounded hollow supports, and water is meant to drain through openings at their tips into the sink.

The packaging continues the idea. The box is a cow, and the silicone udder emerges from its underside, so the product completes the animal. A white paperboard insert supports the dish, and the fasteners stay hidden behind the front panel.

Form, function and packaging are one idea. The udder shape defines how the dish sits, holds and drains, and the cow box makes the product readable at first sight.

The mission of MUMO is to make everyday kitchen care more convenient and emotionally pleasant by turning a utilitarian soap dish into an expressive object.

MUMO — A Soap Dish With A Moo-d!