Alemagna Easter 2013

Designed by Carré Noir Italia, Italy.

EASTER 2013: CARRÉ NOIR ITALIA RELAUNCHES A SYMBOL OF THE ITALIAN BAKERY TRADITION

Alemagna is an historical brand of the Italian bakery tradition: the exellence of Panettone and Colomba, traditional Christmas and Easter Cakes.

For Easter 2013, Carré Noir Italia created a completely new image: a new graphic design that is delightfully elegant and celebrates the symbolic elements of the Alemagna history with a special contemporary touch.

The brand identity renewed the original typography of the 20s. The famous capital letter “A” surrounded in lace – created in the middle of the last century by a talented artist – has been restyled as a symbol of the fascinating past of the brand. The baseline “Milano 1921” is a clear declaration of its glorious origins.

The new range of Colomba cakes is available in various packagings, from traditional “hand-wrapped” to the modern “shopping bag”. Pink and light blue are the colours chosen for Easter 2013: two delicate nuances which evoke the beauty and the freshness of spring.

In every packaging there is also a presence of BLUE 660 C, the Pantone that Carré Noir Italia has defined as the official colour of Alemagna.