Mother Earth is all about goodness and creating nutritious snacks for the whole family.
Our client recognised a gap in the very challenging 4-8 year old market, and wanted to introduce a product that is tasty, and also has a real sense of fun -to appeal to that fussy age group. At the same time, they wanted to provide mums with 100% reassurance that the snack is good for their children’s health.
Curious was engaged to create a really catchy brand name, develop a fun character and design packaging that reflected the originality of the product-and also ensured that the twin propositions of ‘pester power’ and ‘better for you’ were perfectly balanced.
Everyone’s going ape over Pingos!