Orquestra

Agency: YG Design
Creative Director: Mariano Gioia
Art Director: Sebastián Yañez
PC: Mariana Zuñiga / Celina Mazziotti
Designers: Guillermo Zárate / Mariana Zuñiga / Ariel Hernandez
Implementation: Jeremías Marín
Client: Felix Solis
Country: Spain

Redesign of Orquestra range from Felix Solis for the Spanish market. The goal was to create a simple and elegant design, upgrading the product image and increasing the perception of value. We also sought to create a system for each of the varietals showing different instruments.