43oz

Agency: 43’oz
Designer: Alex Kodimsky
Client: Smart Logistic Solution (Belgium)
Type Of Work: Commercial Work
Country: Moldova

Label design development for Scotch whiskey – Immortal Clan

In Great Britain such kinship communities as ‘clans’ were very authoritative and influential in upper-class society in the Middle Ages. They spread its power and expansion during the time of Celts domination in this area. For instance, In Scotland every Clan had its own kilt with specific and individual pattern on it.

Immortal clan – is a classic Scotch whiskey of ‘blended’ category that is produced by mixing of malt and grain base. Whiskey bottling took place in its historical homeland in Glasgow, Scotland.
It was decided to use a classic ‘whiskey’ bottle. Label is presented in two-position view, top part of which is performed in a stylized mould of shield. But the main symbol and central element is a Clan blazon, which is stylized with 2 Scottish swords on a shield background. Two-handed sword is characterized as having a cross hilt of forward-sloping quillons with quatrefoil terminations. In this interpretation, blazon symbolizes the valor and courage of Scottish people, which certainly emphasizes its national identity.

Due to modern technologies (that were used in a process of label printing) blazon image looks quite realistic and gives the impression that its metallic coating is applied directly on the bottle.