Curious Design

Auckland, New Zealand

Agency: Curious Design
Designer: Monique Pilley
Client: Greens of New Zealand
Type Of Work: Commercial Work
Country: New Zealand

Unique, varied fauna from native forests and a pristine countryside is the reason why New Zealand sourced honey is sought after throughout the world.

Greens of New Zealand has captured all of the goodness and medicinal properties of this product and recognised a huge opportunity for introducing a high quality honey brand into the rapidly developing Asian market.

To achieve this successfully though they required a memorable brand name and unique packaging-and that’s why they commissioned Curious. Thus Honora was born.

An evocative name was the starting point which gave us the inspiration to create the elegant, sophisticated packaging. An outstanding blend of an iconic logo, clean contemporary typography and beautifully illustrated imagery.

As usual Curious have been busy little bees!