Creative Agency: Cult Partners
Designers: Jeff Hester, Sara Golzari
Location: USA
Project Type: Commercial Work

The brand concept of Animist wine is based on the idea of animism, which holds that every worldly object, human and non-human alike, has a soul, and the eye is the portal to that spiritual essence. This package design by Oakland, California-based Cult Partners is centered around a screen-printed illustration of an illuminated eye to signify that the wine is a living object and it, too, has a soul. The overall execution is dark and mysterious, with a perfect balance between classic elegance and contemporary design to target high-income Millennials looking for a wine that is sophisticated, but with an edge. Animist wine was initially developed for Southern California Whole Foods Markets, with plans for expansion as the brand grows.