Byblos

Creative Agency: BREAK
Art Director: Rossella Rabuffi
Account director: Paola Garavaglia
Project Type: Produced, Commercial Work
Client: Byblos
Location: Milan, Italy

SCENARIO
Byblos launches Sole and Luna (Sun and Moon), the two new fragrances of the line “Elementi di Byblos”. The competition in the mid price range of the market is very tight with a high number of players. However, the communication style generally used is not very personal nor differentiating.

COMMUNICATION OBJECTIVES
The agency was required to create a new visual identity for the new products, in order to communicate in a personal way while conveying the values of the Byblos brand – modernity, distinctiveness, connection with arts and design.

CREATIVE SOLUTION
The packaging has a unique style: artistic strokes are used on white matte paper to picture the sun and the moon. This makes the communication distinctive and lets the brand talk on a more personal level.
The logo is in gold or silver to help add premiumness to the freshness of the main image.