Lepanto – The Actual White

Creative Agency: Sophia Georgopoulou | Design
Photographer: Marios Theologis / Math Studio
Tagline & Copy: Evita Skourleti / All That
Client: Lepanto Foods Ltd.
Location: Greece
Project Type: Produced, Commercial Work

LEPANTO – the actual white

The Brief
To create a brand identity & packaging for the start up Lepanto Dairies, specializing in Greek traditional dairy goods. The target audience is mainly young urban professionals keen to a healthy lifestyle and who value authenticity and traditions.

The Product
Feta, the pure, the authentic white cheese made the traditional way, full of health benefits. Comes in cubes, inside a glass jar to make it easy for consumption which makes it a friendly product to new triers. Feta Lepanto is the new trend of healthy lifestyle, a premium delicacy for those who are willing and able to appreciate quality and fine goods.

The Concept
A combination of the old and the new, of traditional and new trends. The premium, the authentic, the actual white.

The Creative Rational
The logo is of a vintage style but the rest of the package design is of a minimal, hip style with simple lines to project the aesthetics of the now. Sketches of farm animals who can talk project the healthy, the fresh as well as the fun & friendly ethos of the easy-to-try product. The colour palette is based on white and black, to symbolize both the purity as well as the high-end orientation of the product. The use of blue as a secondary colour is there to symbolize the land of origin, Greece.